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Modern Technology to Grow YOUR Business
There are numerous cloud-based systems that use modern technology to grow YOUR Business effectively. These technologies can help a small business grow by more efficiently reaching customers and creating leads. Low-cost applications exist to help manage contacts, accounts, your sales pipeline and opportunities.
More robust software may include marketing applications to create more revenue generating email campaigns. They also provide analytics to help you get the right message to target audiences.
Social media sites like Facebook, Twitter, and YouTube can also be used to promote products and services. Many of these technologies are often low cost or even free.
Customers are the cornerstone of any small business. New software and technology is built to improve customer experiences and interactions. These systems can make a big impact as they can be very cost effective. Customer support technologies can help customers find solutions through text messaging, forums, online libraries or even by telephone.
Other software exists to gauge the loyalty of your customer relationships or to increase longevity. There are web based call centers to help organizations respond to a greater number of customers and decrease response times.
Technology is growing at a rapid rate and a successful business will use it to increase their bottom line. The technology you are investing in should integrate easily into your business, both now and in the future. If the technology is making you change your business processes in a negative way you should consider this a red flag. Good technology is easily tailored to suit your business needs.
Make plans for your business growth and possible future scenarios. The industry you are in today may completely change in the future. The right technology should be able to solve your problems today and evolve for what you need tomorrow.
Technology creates a team dynamic within a business because employees at different locations have better interactions. The Internet allows a business to virtually travel into new markets with minimal cost.
Customers are more informed, savvy, demanding—and powerful—than ever before. Businesses need to adopt a customer-centric, even customer-obsessed, model to win over and keep the new “power” customer.
Consider these Modern Technology to Grow YOUR Business.
Distributed Teams
Between the booming freelance market and the rise of robust cloud collaboration tools, more and more employees are working remotely. Many companies are moving to a partially or even fully distributed team model, which can minimize overhead costs while still enabling employees and business partners to collaborate seamlessly.
Improved CRM Solutions
Customer relationship management [CRM] tools help businesses track customers’ actual behavior and allow businesses to nurture and personalize relationships with their patrons. Past CRM’s have proved too complicated and costly for most. But that reality is rapidly changing. The good news is that vendors are crafting CRM solutions specifically designed and priced for small business.
The results are better interactions and higher customer satisfaction. This is especially important as customers become ever more informed—and more powerful. Another way to use Modern Technology to Grow YOUR Business.
Mobile Payment
Mobile payment (or “contactless payment”) options such as Apple Pay, Google Wallet, Square, and Vendio have major benefits for customers and vendors alike.
Contactless payments make transactions faster and more convenient, minimizing lines at the register and increasing customer satisfaction. They allow your business to better target coupons and discounts to individual customers by integrating with CRM and loyalty program tools. These solutions can also sync with inventory management tools to help you track your stock.
These payment options are already being embraced by some small businesses. They will increase in ubiquity as customers grow ever more mobile-dependent and as the security of these solutions becomes more robust. Another way to use Modern Technology to Grow YOUR Business.
Focus on Analytics
Few small businesses currently track analytics for their websites and social media presences. Fewer still effectively implement that data to inform their business decisions.
Owners should recognize the importance of analytics, and should plan to invest significantly in this area. That investment includes both initial analytics set-up as well as upgrades to cloud-based tools. Many of these businesses currently use on-premises analytics solutions. The best option is to use cloud-based analytics solutions.
As more SMBs integrate analytics into their business strategies, solutions will continue to become more cost-effective and user friendly. Whichever solution you choose, it’s a step in the right direction. Large corporations realize the value of data, and your small business can leverage the power of information too by implementing this kind of software. Another way to use Modern Technology to Grow YOUR Business.
Cybersecurity Upgrades
While most SMS owners recognize the growing importance of protecting their systems from threats, they may not yet be adequately equipped to do so. These businesses need assistance from IT professionals to create cybersecurity plans with protocols for a variety of digital threats (including mobile and cloud concerns).
